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Top 5 Free Tools for Social Media Marketing

Social media marketing can be a challenge, especially for small businesses and solopreneurs. There are so many platforms and strategies to choose from, and it can be tough to know where to start. Luckily, there are some great free tools out there that can make the process a little easier. In this post, we’ll share 5 of our favorites.

Hootsuite Insights – get detailed reports on your social media activity and performance

HootSuite Insights Webpage Screenshot

With Hootsuite Insights, tracking all of your social media accounts is easier than ever. Not only can you easily manage and view all of your accounts in one place but you can also get detailed reports on each channel – such as Facebook, Twitter, LinkedIn, and more.

The information gained in these detailed reports provides insight into the effectiveness of campaigns and content, enabling a closer look at how well they are performing against the goals set. This data can help shape future operations and provide an important point of reference as to what potential new strategies may work based on previous results – meaning more successful campaigns with greater ROI.

Social Mention – track what people are saying about you online

Social Mention Webpage Screenshot

Staying on top of what people are saying about your business or brand online is essential in this digital age. With Social Mention, you can have insight into any conversation in social media regarding your business.

From tracking the mention of a certain keyword to monitoring daily activity levels with competitors and understanding sentiment, this powerful tool provides you with an intuitive dashboard to act as an early warning system so that you can stay ahead of the curve on customer trends and be quick to respond if a situation arises requiring your attention.

In short, Social Mention will help ensure you always stay connected to what people are saying about you online.

Followerwonk – find and connect with potential customers on Twitter

Followerwonk Webpage Screenshot

Followerwonk is the ultimate tool for businesses that are looking to use Twitter as a promotional tool. This powerful platform can help you to find and analyze your potential customer base and then connect with them through targeted outreach.

With Followerwonk, you can run a deep analysis of any Twitter profile or influencer in order to gain better insights about the type of customer that would be most interested in your product or service.

Additionally, you can use it to monitor followers over time so that you can spot trends in your market. With Followerwonk, businesses have access to the tools they need to grow their customer base on Twitter and maximize ROI from social marketing activities.

Buffer – schedule and publish content to your social media accounts

Buffer Webpage Screenshot

Buffer is the perfect solution for busy business owners or marketers who need help staying on top of their social media accounts. With Buffer, you can easily schedule content to be published in advance, freeing up valuable time to focus on other areas of your business.

Furthermore, with its detailed analytics, you can track how your content is performing on different platforms and modify your strategy accordingly. Work smarter, not harder, and make social media work for you with Buffer!

Hootsuite Analytics – measure your influence across the social web

HootSuite Analytics Webpage Screenshot

Hootsuite Analytics is an invaluable tool for anyone looking to evaluate their influence across the social web. The easy-to-use platform offers incredible insights into how brands and individuals fare on different networks. A comprehensive tracking system provides valuable data such as audience demographics, posts engagement with comments, likes, shares, and followers’ growth.

In addition, Hootsuite Analytics features a dashboard where users can keep up-to-date with the latest trends and have greater control over their social presence. With Hootsuite Analytics, gaining visibility for your campaigns is easier than ever before – helping to measure progress and reach specific goals online.



As you can see, there are plenty of resources available to help optimize your social media accounts. Hootsuite Insights is a great tool for tracking the performance of your social media activity, Social Mention allows you to monitor what people are saying about your brand online, Followerwonk enables you to find and connect with potential followers on Twitter, Buffer can schedule and publish content directly to your accounts, whilst Hootsuite Analytics is perfect for measuring your influence across the social web.

When used effectively, these solutions can significantly increase the reach and success of your campaigns. Start by determining what approach will best meet your needs; then take advantage of these powerful tools to ensure that all of your hard work pays off!

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