dropship on Amazon

The Ultimate Guide to Dropshipping on Amazon

If you’re an entrepreneur looking for a profitable sales channel for your e-commerce business, dropshipping on Amazon could be the answer. With the potential for big returns, it’s no wonder that many sellers are turning to Amazon as a platform for dropshipping.

In this comprehensive guide, we will walk you through everything you need to know about dropshipping on Amazon, from how it works to the tools you need to succeed. So let’s dive in and explore the world of Amazon dropshipping!

Understanding Amazon’s Dropshipping Policy

Before you start dropshipping on Amazon, it’s crucial to understand and comply with Amazon’s dropshipping policy. Amazon has specific rules in place to ensure a smooth selling experience for both sellers and customers. Here are the key points to keep in mind:

  • Always be the seller of record for the products you sell on Amazon.
  • Identify yourself as the seller on all packaging, invoices, and other information related to the products.
  • Remove any information that identifies the third-party seller before shipping the order.
  • Take responsibility for accepting and processing returns.
  • Follow all terms of your seller agreement and Amazon’s dropshipping policies.

It’s important to abide by these rules to avoid any issues with your Amazon seller account. For more detailed information, you can refer to Amazon’s dropshipping policy.

dropshipping model
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The Cost of Dropshipping on Amazon

When it comes to dropshipping on Amazon, there are costs involved that you need to consider. Amazon charges fees for using their platform, and the fees vary depending on the product category. On average, the dropshipping fees range from 10% to 15% of the product price.

In addition to the fees, you will also need to choose a selling plan on Amazon. The Individual plan costs $0.99 per unit sold, while the Professional plan costs $39.99 per month, regardless of the number of products you sell. It’s important to factor in these costs when calculating your profit margins.

Is Dropshipping on Amazon Profitable?

Dropshipping on Amazon can be profitable if done correctly. The average dropshipping margin ranges from 10% to 30%. However, keep in mind that Amazon takes around 15% off your top-line revenue. So, if your margins are around 30%, your new margin after dropshipping on Amazon would be 15%.

It’s worth noting that winning the Amazon Buy Box can significantly increase your margins. However, winning the Buy Box is highly competitive and shouldn’t be relied upon as a long-term strategy. To ensure profitability, it’s important to choose the right products and suppliers and optimize your pricing strategy.

Pros and Cons of Dropshipping on Amazon

Like any business model, dropshipping on Amazon has its pros and cons. Let’s take a closer look at both sides of the equation:


  1. One of the biggest advantages of Amazon dropshipping is the wide range of products available. With millions of products listed on Amazon, dropshippers have the freedom to choose from a vast selection. This means that you can find products in almost any niche or category, allowing you to cater to different customer preferences. Whether you want to sell electronics, fashion items, home decor, or sporting goods, you can easily find suppliers and list their products on Amazon.
  2. Another pro of Amazon dropshipping is the elimination of inventory management. Unlike traditional retail businesses, dropshippers don’t need to worry about stocking or storing products. Instead, when a customer places an order, the supplier directly ships the product to the customer’s address. This not only saves you from the hassle of managing inventory but also reduces the risk of carrying excess stock or dealing with dead inventory.
  3. Amazon’s reputation and trustworthiness are also significant advantages for dropshippers. As one of the largest online marketplaces, Amazon has built a strong brand image and has gained the trust of millions of customers worldwide. When customers see that a product is fulfilled by Amazon, they feel confident in making a purchase. As a dropshipper on Amazon, you can leverage this trust and benefit from higher conversion rates and increased sales.


  1. Exposure of Sales Data: Amazon has access to all of your sales data, which it can potentially use to optimize its own involvement in the niche.
  2. Limited Customer Connections: Building long-term relationships with customers on Amazon can be challenging, as the platform is more focused on helping providers sell products than building customer relationships.
  3. Lack of Customization: You have limited control over branding, UI, marketing, and other aspects of your business on Amazon.
  4. Upfront Investment: To meet Amazon’s fulfillment requirements, you’ll need to invest money upfront to have products from the supplier in your inventory.

How to Start Dropshipping on Amazon in 5 Steps

Now that you understand the basics of dropshipping on Amazon, let’s dive into the step-by-step process of getting started:

1. Create an Amazon Seller Account

To start dropshipping on Amazon, you’ll need to create a seller account on sellercentral.amazon.com. Provide the necessary details about your business, including address, tax information, and identity verification.

2. Check Product Category Approval

Certain product categories on Amazon require approval before you can sell them. Check if your desired category requires approval and apply for it if necessary. Popular categories that often require approval include fashion, grocery, music, and jewelry.

3. Choose a Dropshipping Supplier

Finding reliable dropshipping suppliers is crucial for success. While Amazon itself is a trustworthy source, you can also explore other options like Wholesale2B, a popular dropshipping supplier. Wholesale2B offers a wide range of products and integrates seamlessly with Shopify.

4. List Your Products on Amazon

Once you’ve connected your Amazon account to Wholesale2B, it’s time to list your products on Amazon. Use Wholesale2B’s integration with Amazon to create product listings and sync inventory.

5. Optimize Your Listings and Promote Your Products

To increase your chances of success, optimize your product listings on Amazon. Use keywords, compelling product descriptions, and high-quality images. Additionally, consider running Amazon PPC campaigns to drive targeted traffic to your listings.

Five Tips for Success with Dropshipping on Amazon

Now that you know how to get started with dropshipping on Amazon, here are five tips to help you succeed:

  1. Choose Profitable Niches: Research and identify niches with high demand and low competition. This will increase your chances of making sales and achieving higher profit margins.
  2. Provide Excellent Customer Service: Customer service is key to building a positive reputation on Amazon. Respond promptly to customer inquiries, handle returns efficiently, and strive to exceed customer expectations.
  3. Monitor and Adjust Pricing: Regularly monitor your competitors’ prices and adjust your pricing strategy accordingly. Offering competitive prices can give you an edge in the marketplace.
  4. Optimize Product Listings: Optimize your product listings with relevant keywords, compelling descriptions, and high-quality images. This will improve your visibility and attract more potential customers.
  5. Leverage Amazon Advertising: Consider utilizing Amazon’s advertising platform to promote your products. Sponsored Product Ads and Sponsored Brands Ads can help increase visibility and drive targeted traffic to your listings.


Dropshipping on Amazon can be a lucrative business model if approached strategically. By following the steps outlined in this guide, choosing the right suppliers, and implementing effective marketing strategies, you can build a successful dropshipping business on Amazon. Remember to stay updated on Amazon’s policies and trends in the e-commerce industry to stay ahead of the competition. Good luck on your dropshipping journey!

Wholesale2B Design Director

Ani Jr.

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